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23 May 2017 г. 2017-05-23 Platinum Ounce 2016: awards ceremonyPlatinum Ounce 2016: awards ceremony

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ROMART Group, media partner of the annual All-Russian open competition "Platinum Ounce", is pleased to announce results and winners of the award.

On April 20, the best employers, manufacturers, distributors, pharmacies and pharmacy chains, social and commercial projects, as well as the most popular drugs of 2016, were awarded the Crystal "Pharmaceutical Oscars", thereby confirming their superiority over many competitors.

This year the Organizing Committee was represented by the following companies: Institute for Public Health Development, QuintilesIMS, Pharmaceutical Bulletin newspaper, DSM Group, Ipsos Healthcare, Alpharm Company, Executive Directorate of the Competition — Aaron Lloyd Communication Group, Organizer of the award ceremony — RX CODE Communication Agency. Honesty of voting was traditionally tracked by the EY international company.

The contest is true to its traditions, one of which is the place of the celebration — the Evropejsky banquet hall. The theme of the festive evening is the Russian avant-garde, which this year marks 100 years.

The topic was chosen not casually: according to the organizers, the unpredictable and contradictory Russian avant-garde and the pharmaceutical industry clearly have a similar aspiration to progress and newness.

The solemn ceremony of rewarding the winners of the Platinum Ounce 2016 was opened by Yuri Krestinsky, Director of the Institute for Public Health Development and the Chairman of the Organizing Committee of the competition. "I believe that the Platinum Ounce is a holiday of our pharmaceutical industry" - he told. "Let's hope that the Day of the Pharmacist will be once formally established in our country, and today we consider that "Platinum Ounce" is the main day when we determine the very best, the most valuable and promising things that occur in our industry.

The organizing committee of the contest, which includes leading analytical companies, industry media, consulting agencies, did everything to ensure that the results of this competition were objective and most accurately reflect the essence of what is happening in the industry, and identify leaders in its various segments. This award was not easy. Preparing for the 17th competition, for the first time in the history of the award, the Drug of the Year nomination was divided into three sub-nominations: innovative drug, generic and combination drug and an OTC product."

21 crystal statuettes were received by winners in each of 16 subnominations and five more special nominations of the organizing committee — in comparison with last year's competition the prize fund grew by two statuettes.

The very first was awarded to the best employer — for the second year in a row this was Bayer, which this year took two "Ounces" at the contest: Bayer's Xarelto — winner of the Platinum Ounce in 2014 — took the first place among the original / innovative drugs.

Simultaneously with the ceremony, a charity exhibition was carried out in the lobby of the banquet hall — auction of paintings organized by the Podsolnukh Foundation and supported by the RHANA corporation.

Ekaterina Dibrova, President of RHANA Corporation, presented Irina Bakradze, the Managing Director of the Podsolnukh Foundation, with a cash certificate to help children with primary immunodeficiency.

Mrs. Dibrova entered the stage one more time for getting a deserved award in the special nomination "Innovative Biotechnologies in the Health Industry".
ROMART Group, media partner of the annual All-Russian open competition "Platinum Ounce", is pleased to announce results and winners of the award.

On April 20, the best employers, manufacturers, distributors, pharmacies and pharmacy chains, social and commercial projects, as well as the most popular drugs of 2016, were awarded the Crystal "Pharmaceutical Oscars", thereby confirming their superiority over many competitors.

This year the Organizing Committee was represented by the following companies: Institute for Public Health Development, QuintilesIMS, Pharmaceutical Bulletin newspaper, DSM Group, Ipsos Healthcare, Alpharm Company, Executive Directorate of the Competition — Aaron Lloyd Communication Group, Organizer of the award ceremony — RX CODE Communication Agency. Honesty of voting was traditionally tracked by the EY international company.

The contest is true to its traditions, one of which is the place of the celebration — the Evropejsky banquet hall. The theme of the festive evening is the Russian avant-garde, which this year marks 100 years.

The topic was chosen not casually: according to the organizers, the unpredictable and contradictory Russian avant-garde and the pharmaceutical industry clearly have a similar aspiration to progress and newness.

The solemn ceremony of rewarding the winners of the Platinum Ounce 2016 was opened by Yuri Krestinsky, Director of the Institute for Public Health Development and the Chairman of the Organizing Committee of the competition. "I believe that the Platinum Ounce is a holiday of our pharmaceutical industry" - he told. "Let's hope that the Day of the Pharmacist will be once formally established in our country, and today we consider that "Platinum Ounce" is the main day when we determine the very best, the most valuable and promising things that occur in our industry.

The organizing committee of the contest, which includes leading analytical companies, industry media, consulting agencies, did everything to ensure that the results of this competition were objective and most accurately reflect the essence of what is happening in the industry, and identify leaders in its various segments. This award was not easy. Preparing for the 17th competition, for the first time in the history of the award, the Drug of the Year nomination was divided into three sub-nominations: innovative drug, generic and combination drug and an OTC product."

21 crystal statuettes were received by winners in each of 16 subnominations and five more special nominations of the organizing committee — in comparison with last year's competition the prize fund grew by two statuettes.

The very first was awarded to the best employer — for the second year in a row this was Bayer, which this year took two "Ounces" at the contest: Bayer's Xarelto — winner of the Platinum Ounce in 2014 — took the first place among the original / innovative drugs.

Simultaneously with the ceremony, a charity exhibition was carried out in the lobby of the banquet hall — auction of paintings organized by the Podsolnukh Foundation and supported by the RHANA corporation.

Ekaterina Dibrova, President of RHANA Corporation, presented Irina Bakradze, the Managing Director of the Podsolnukh Foundation, with a cash certificate to help children with primary immunodeficiency.

Mrs. Dibrova entered the stage one more time for getting a deserved award in the special nomination "Innovative Biotechnologies in the Health Industry".
Platinovaya_untsiya_2016_tseremoniya_nagrazhdeniya
12 May 2017 г. 2017-05-12 Awarding the winners of the "Advertising module of the year 2016" competition!Awarding the winners of the "Advertising module of the year 2016" competition!

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The group of companies "ROMART" presented the deserved prizes to the winners of the contest  “Advertising Module of the Year 2016”.

The winning companies were given the opportunity to post their advertising module free of charge in one of the printed editions of the ROMART Group, as well as in the social network for future and young mothers Posobie.info.

Representatives of companies were awarded honorary diplomas and souvenirs. This year the list of nominations was supplemented by two new nominations: "Best Contest of Posobie.info" and "Best Brand of Posobie.info".

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


The competition "Advertising module of the year" is traditionally held every year and the right to compete for the victory in the listed nominations is received by those companies that participated with advertising activities in printed publications produced by the ROMART Group.

Advertising modules from the pages of publications and company logos are posted on the Posobie.info website and voted for by visitors to the site. During 2016, during the contest, young and future mothers showed a high interest in publications. They left 250 thousand likes and more than 3000 comments!

The prizes were also awarded to the authors of the twelve most interesting and informative comments.

Thank you all for your active participation!


All contesting ads and users comments are available here.
The group of companies "ROMART" presented the deserved prizes to the winners of the contest  “Advertising Module of the Year 2016”.

The winning companies were given the opportunity to post their advertising module free of charge in one of the printed editions of the ROMART Group, as well as in the social network for future and young mothers Posobie.info.

Representatives of companies were awarded honorary diplomas and souvenirs. This year the list of nominations was supplemented by two new nominations: "Best Contest of Posobie.info" and "Best Brand of Posobie.info".

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


The competition "Advertising module of the year" is traditionally held every year and the right to compete for the victory in the listed nominations is received by those companies that participated with advertising activities in printed publications produced by the ROMART Group.

Advertising modules from the pages of publications and company logos are posted on the Posobie.info website and voted for by visitors to the site. During 2016, during the contest, young and future mothers showed a high interest in publications. They left 250 thousand likes and more than 3000 comments!

The prizes were also awarded to the authors of the twelve most interesting and informative comments.

Thank you all for your active participation!


All contesting ads and users comments are available here.
Nagrazhdenie_pobediteley_konkursa_Reklamnyy_modul_goda_2016
5 May 2017 г. 2017-05-05 ROMART Group at the XIV WANEXPO Festival of Pregnant and InfantsROMART Group at the XIV WANEXPO Festival of Pregnant and Infants

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ROMART group of companies took traditional part in the WANEXPO Festival of Pregnant and Infants as an information partner. This spring the event took place from 27 to 30 April and became a bright event in the life of young and future parents.

The stand of the POSOBIE.INFO website and socio-educational programs "University of Maternity" and "Competent parents" attracted many interested visitors of the Festival. Each of the four days was fascinating and informative - smiling personnel of the company acquainted visitors with printed manuals of the ROMART publishing house, a social network for moms POSOBIE.INFO and presented pleasant gifts.

We helped young parents who first learned about our projects, to register on the site and participate in various Internet activities: games, photo contests, quizzes , with a lively response. In addition, the WANEXPO Festival has become a meeting place for active users of the POSOBIE.INFO site, who have become our good friends.

All guests of the stand were pleasured to take part in a lottery and were photographed with prizes against the backdrop of POSOBIE.INFO stand, decorated by the Sharikus company.

Prizes were kindly provided by companies and brands: AQA baby, SANOSAN, Weleda, Freedom, Plastishka, R.O.C.S., the Gift to Children project and Tri Kota TM.

The WANEXPO Festival of Pregnant Women and Babies is an annual family holiday, where moms and dads have the opportunity to receive valuable and useful gifts, as well as to recharge themselves in a good mood from POSOBIE.INFO and the ROMART Group!
ROMART group of companies took traditional part in the WANEXPO Festival of Pregnant and Infants as an information partner. This spring the event took place from 27 to 30 April and became a bright event in the life of young and future parents.

The stand of the POSOBIE.INFO website and socio-educational programs "University of Maternity" and "Competent parents" attracted many interested visitors of the Festival. Each of the four days was fascinating and informative - smiling personnel of the company acquainted visitors with printed manuals of the ROMART publishing house, a social network for moms POSOBIE.INFO and presented pleasant gifts.

We helped young parents who first learned about our projects, to register on the site and participate in various Internet activities: games, photo contests, quizzes , with a lively response. In addition, the WANEXPO Festival has become a meeting place for active users of the POSOBIE.INFO site, who have become our good friends.

All guests of the stand were pleasured to take part in a lottery and were photographed with prizes against the backdrop of POSOBIE.INFO stand, decorated by the Sharikus company.

Prizes were kindly provided by companies and brands: AQA baby, SANOSAN, Weleda, Freedom, Plastishka, R.O.C.S., the Gift to Children project and Tri Kota TM.

The WANEXPO Festival of Pregnant Women and Babies is an annual family holiday, where moms and dads have the opportunity to receive valuable and useful gifts, as well as to recharge themselves in a good mood from POSOBIE.INFO and the ROMART Group!
GK_ROMART_na_XIV_Festivale_beremennykh_i_mladentsev_WANEXPO
25 January 2017 г. 2017-01-25 Results of the Advertising Module of the Year 2016 contest!Results of the Advertising Module of the Year 2016 contest!

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The results of annual advertising contest “Advertising Module of the Year 2016” are published on Posobie.info website.

Traditionally, companies that placed their advertising activities in 2016 in publications produced by the ROMART group and on Posobie.info website, took part in the contest.

This year, new nominations “The best Posobie.info contest” and “The best Posobie.info brand” were added to popular ones “The most attractive ad”, “The most catchy ad”, “Best Brand for Mom” and the “Best Brand for Baby”.

Voting of Posobie.info users had determined winners of 4 nominations.

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


Advertising Module of the Year contest is a great tool for manufacturers to reveal strengths and weaknesses of their production.

Advertising Module of the Year 2016 produced more than:

500 000 views
250 000 likes
3 000 comments

Traditional “Best comment” contest held among Posobie.info users, helped to reveal winners of all nominations. We congratulate winners and express our greatest thanks for participation in the “Advertising Module of the Year 2016”!

The awarding of winners coming soon! Follow our news to know more!

All contesting ads and users comments are available here.
The results of annual advertising contest “Advertising Module of the Year 2016” are published on Posobie.info website.

Traditionally, companies that placed their advertising activities in 2016 in publications produced by the ROMART group and on Posobie.info website, took part in the contest.

This year, new nominations “The best Posobie.info contest” and “The best Posobie.info brand” were added to popular ones “The most attractive ad”, “The most catchy ad”, “Best Brand for Mom” and the “Best Brand for Baby”.

Voting of Posobie.info users had determined winners of 4 nominations.

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


Advertising Module of the Year contest is a great tool for manufacturers to reveal strengths and weaknesses of their production.

Advertising Module of the Year 2016 produced more than:

500 000 views
250 000 likes
3 000 comments

Traditional “Best comment” contest held among Posobie.info users, helped to reveal winners of all nominations. We congratulate winners and express our greatest thanks for participation in the “Advertising Module of the Year 2016”!

The awarding of winners coming soon! Follow our news to know more!

All contesting ads and users comments are available here.
Zavershilsya_konkurs_Reklamnyy_modul_goda_2016
5 December 2016 г. 2016-12-05 ROMART Group - media partner of the Platinum Ounce 2016 competition!ROMART Group - media partner of the Platinum Ounce 2016 competition!

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November 23, 2016 at Swissotel Krasnye Holmy Executive Directorate of the competition "Platinum Ounce" announced the start of the XVII awarding ceremony of the "Platinum Ounce 2016" all-Russian Open Competition for pharmaceutical industry professionals. Media partner of the contest is the ROMART Group.

At the event, Chairman of the Organizing Committee Yuri Krestinsky told about the timing, stages and the order of the competition this year. He noted that for the first time no new nominations have been introduced this year, and emphasized the fact that the "Platinum Ounce" is now the "Oscar of the pharmaceutical industry."

At a press conference, executive board introduced new relevant information on the results of the pharmaceutical industry in a difficult period in 2016: how the pharmaceutical market was developing, described existing competition and the main aspects of the development.

For seventeen years, the event has acquired the status of the main industry point where the most outstanding participants of the pharmaceutical market traditionally gather, that is more than 300 persons of companies management, authorities and science.

This year The Organizing Committee will be represented by the following companies:
• Institute of Public Health;
• QuintilesIMS;
• Pharmaceutical Bulletin newspaper;
• DSM Group;
• Ipsos Healthcare;
• Alpharma company;
• Executive board - Aaron Lloyd Media;
• The organizer of the ceremony - RX CODE.

The exclusive pharmaceutical industry competition "Platinum Ounce" is traditionally audited by the largest international company «EY».

As the final stage of the press conference following stages of the contest were announced:

1. Receipt of applications:
December 1, 2016 - February 10, 2017

2. First stage of experts voting:
December 1, 2016 - February 10, 2017

3. Second stage experts voting:
February 21, 2017 - March 31, 2017

4. Audit of results:
April 3, 2017 - April 10, 2017

The award ceremony - April 20, 2017

Follow the news of the contest with ROMART Group!
November 23, 2016 at Swissotel Krasnye Holmy Executive Directorate of the competition "Platinum Ounce" announced the start of the XVII awarding ceremony of the "Platinum Ounce 2016" all-Russian Open Competition for pharmaceutical industry professionals. Media partner of the contest is the ROMART Group.

At the event, Chairman of the Organizing Committee Yuri Krestinsky told about the timing, stages and the order of the competition this year. He noted that for the first time no new nominations have been introduced this year, and emphasized the fact that the "Platinum Ounce" is now the "Oscar of the pharmaceutical industry."

At a press conference, executive board introduced new relevant information on the results of the pharmaceutical industry in a difficult period in 2016: how the pharmaceutical market was developing, described existing competition and the main aspects of the development.

For seventeen years, the event has acquired the status of the main industry point where the most outstanding participants of the pharmaceutical market traditionally gather, that is more than 300 persons of companies management, authorities and science.

This year The Organizing Committee will be represented by the following companies:
• Institute of Public Health;
• QuintilesIMS;
• Pharmaceutical Bulletin newspaper;
• DSM Group;
• Ipsos Healthcare;
• Alpharma company;
• Executive board - Aaron Lloyd Media;
• The organizer of the ceremony - RX CODE.

The exclusive pharmaceutical industry competition "Platinum Ounce" is traditionally audited by the largest international company «EY».

As the final stage of the press conference following stages of the contest were announced:

1. Receipt of applications:
December 1, 2016 - February 10, 2017

2. First stage of experts voting:
December 1, 2016 - February 10, 2017

3. Second stage experts voting:
February 21, 2017 - March 31, 2017

4. Audit of results:
April 3, 2017 - April 10, 2017

The award ceremony - April 20, 2017

Follow the news of the contest with ROMART Group!
GK_ROMART__informatsionnyy_partner_konkursa_Platinovaya_untsiya_2016
1 December 2016 г. 2016-12-01 Congratulations, dear mothers!Congratulations, dear mothers!

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Last Sunday was one of the main spiritual and bright female holidays – the Mother's Day.
Mother is a symbol of great love, forgiveness and infinite wisdom for everyone. She always protects us like an angel, and continues to take care even when we have grown up. And on this day, we again and again say thanks to mothers for all that they do for us!
On this important day, a festive action was held by organizers of social-educational program “University of motherhood” - I.M. Sechenov First Moscow State Medical University, Ministry of Health of Russian Federation, Moscow Department of Health Care and the ROMART publishing group - in maternity hospitals of Moscow:

·         Childbearing center of the 57th  State Clinical Hospital (57 Verkhnyja Pervomajskaja)

·         Childbearing center of the S.S. Yudin State Clinical Hospital (4 Kolomenskiy pr.)

·         Childbearing center of the O.M. Filatov 15th State Clinical Hospital (23 Veshnyakovskaya ul.)


Our mothers were congratulated by the leading brands: Pigeon, Humana, Goo.N, Mir detstva, Sanosan, AQA baby, Meine Liebe, Avexima, Bio-Oil, bella Perfecta Ultra, bella baby Happy, Tiny Love, K's Kids, Noringa, Mommy Care, Lactacyd, Strana Zdravlandia, Colgate, Magic Herbs, Solntse i Luna, Plastishka, Burti, FrutoNyanya, Esky.ru, Barrier, Ya rodilsya, Rela Life, Glorix, Lesnoy balzam, La-Kry, Umka, Bibicall, Svyatoy istochnik, Mamin Gorodok, Choupette, More doma.

We want to wish all mothers always to be surrounded by the care of their loved ones. Even despite the fact that your children are grown, they still love you and appreciate as well as in childhood. Health and happiness to you, our dear and beloved ones!
Last Sunday was one of the main spiritual and bright female holidays – the Mother's Day.
Mother is a symbol of great love, forgiveness and infinite wisdom for everyone. She always protects us like an angel, and continues to take care even when we have grown up. And on this day, we again and again say thanks to mothers for all that they do for us!
On this important day, a festive action was held by organizers of social-educational program “University of motherhood” - I.M. Sechenov First Moscow State Medical University, Ministry of Health of Russian Federation, Moscow Department of Health Care and the ROMART publishing group - in maternity hospitals of Moscow:

·         Childbearing center of the 57th  State Clinical Hospital (57 Verkhnyja Pervomajskaja)

·         Childbearing center of the S.S. Yudin State Clinical Hospital (4 Kolomenskiy pr.)

·         Childbearing center of the O.M. Filatov 15th State Clinical Hospital (23 Veshnyakovskaya ul.)


Our mothers were congratulated by the leading brands: Pigeon, Humana, Goo.N, Mir detstva, Sanosan, AQA baby, Meine Liebe, Avexima, Bio-Oil, bella Perfecta Ultra, bella baby Happy, Tiny Love, K's Kids, Noringa, Mommy Care, Lactacyd, Strana Zdravlandia, Colgate, Magic Herbs, Solntse i Luna, Plastishka, Burti, FrutoNyanya, Esky.ru, Barrier, Ya rodilsya, Rela Life, Glorix, Lesnoy balzam, La-Kry, Umka, Bibicall, Svyatoy istochnik, Mamin Gorodok, Choupette, More doma.

We want to wish all mothers always to be surrounded by the care of their loved ones. Even despite the fact that your children are grown, they still love you and appreciate as well as in childhood. Health and happiness to you, our dear and beloved ones!
S_prazdnikom_dorogie_mamy
25 November 2016 г. 2016-11-25 ROMART Group launches new ROMART. Digital websiteROMART Group launches new ROMART. Digital website

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ROMART Digital, expert in development and implementation of digital communications channel solutions, makes your brands recognizable!

We are ready to create and support your Internet site, corporate portal, e-store or CRM, integrate club of your brand with our own Posobie.info website, and develop any unique software to meet your requirements and preferences.

ROMART.Digital website has 2 variants. Why? Its very simple! We can do it - so, we will do it. Thats why we decided to show you different versions of our capabilities and vision of the problem:
- Day version is adapted to the visual perception of information;
- Night version, designed for perception of textual information.

ROMART Digital performs all tasks with regard to the specific requirements of your market sector, based on many years of successful experience in carrying out various advertising campaigns.
ROMART Digital, expert in development and implementation of digital communications channel solutions, makes your brands recognizable!

We are ready to create and support your Internet site, corporate portal, e-store or CRM, integrate club of your brand with our own Posobie.info website, and develop any unique software to meet your requirements and preferences.

ROMART.Digital website has 2 variants. Why? Its very simple! We can do it - so, we will do it. Thats why we decided to show you different versions of our capabilities and vision of the problem:
- Day version is adapted to the visual perception of information;
- Night version, designed for perception of textual information.

ROMART Digital performs all tasks with regard to the specific requirements of your market sector, based on many years of successful experience in carrying out various advertising campaigns.
GK_ROMART_zapuskaet_novyy_sayt__ROMARTDigital
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