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9 August 2017 г. 2017-08-09 World Breastfeeding Week 2017World Breastfeeding Week 2017

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The World Breastfeeding Week has traditionally been held from 1 to 7 August in more than 170 countries, including Russia. Annually, this week is marked by a number of events - charity events and events held in commemoration of the Innocenti Declaration of WHO and UNICEF, adopted in August 1990 to support natural feeding.

One of these actions took place in the framework of the socio-educational program "University of Motherhood" in the maternity hospitals of Moscow:

· Yudin State Clinical Hospital (4 Kolomenskiy pr.);
· 8th Childbearing Center of the 68th State Clinical Hospital (3 Samarkandskiy bulvar);
· 1st Childbearing Center of the 13th State Clinical Hospital (3 Sharikopodshipnikovskaya);

Throughout the week, the administration of maternity hospitals together with representatives of the GC "ROMART" congratulated women on the significant event – beginning of their motherhood.

Young mothers were told about the benefits of breastfeeding and presented pleasant and useful gift sets kindly provided by brands and our kind friends: NappyClub, Pigeon, Happy Baby, Fleur Alpine, LOVULAR, Tiny Love, Humana, AQA Baby, Sanosan, Bibikol, Medela.

The organizers of the action noted that new mothers are aware of the importance of breast milk for the health of the child and the need to preserve breastfeeding even after the introduction of complementary foods.

From the bottom of our heart we wish successful breastfeeding and safe motherhood to all women!
The World Breastfeeding Week has traditionally been held from 1 to 7 August in more than 170 countries, including Russia. Annually, this week is marked by a number of events - charity events and events held in commemoration of the Innocenti Declaration of WHO and UNICEF, adopted in August 1990 to support natural feeding.

One of these actions took place in the framework of the socio-educational program "University of Motherhood" in the maternity hospitals of Moscow:

· Yudin State Clinical Hospital (4 Kolomenskiy pr.);
· 8th Childbearing Center of the 68th State Clinical Hospital (3 Samarkandskiy bulvar);
· 1st Childbearing Center of the 13th State Clinical Hospital (3 Sharikopodshipnikovskaya);

Throughout the week, the administration of maternity hospitals together with representatives of the GC "ROMART" congratulated women on the significant event – beginning of their motherhood.

Young mothers were told about the benefits of breastfeeding and presented pleasant and useful gift sets kindly provided by brands and our kind friends: NappyClub, Pigeon, Happy Baby, Fleur Alpine, LOVULAR, Tiny Love, Humana, AQA Baby, Sanosan, Bibikol, Medela.

The organizers of the action noted that new mothers are aware of the importance of breast milk for the health of the child and the need to preserve breastfeeding even after the introduction of complementary foods.

From the bottom of our heart we wish successful breastfeeding and safe motherhood to all women!
Vsemirnaya_nedelya_grudnogo_vskarmlivaniya__2017
21 June 2017 г. 2017-06-21 The circulation of editions of GC ROMART is once again certifiedThe circulation of editions of GC ROMART is once again certified

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ABC Circulation Audit Bureau was established by industry-based non-profit organizations on the basis of advanced international experience with the aim of providing independent expertise (certification and audit) of print runs.

In accordance with the Regulations of the Bureau of the Circulation Audit of ABC Russia, another regular audit was conducted and the certification of the circulation of 11 specialized social and information editions of the ROMART publishing group in the field of motherhood and childhood was confirmed:
• "Pregnancy. Handbook for Future Mothers";
• "Expecting a baby. Handbook for Future Mothers";
• "Getting ready to become a mother. Handbook for Future Mothers";
• "The birth of a baby. Handbook for young mothers";
• "Being a mom is easy. Handbook for young mothers";
• "Child care. Handbook for young parents";
• "The first year of the baby. Handbook for Future Mothers";
• "Pleasant cares. Handbook for young parents";
• "Secrets of Motherhood. Handbook for young parents";
• "From infancy to school. Practical advice for parents ";
• "Soon to school. Practical advice for parents"
During the audit, the authorized representative of the ABC verified documents on the printed circulation, and recounted the circulation of publications after they were received from the printing house, and the circulation declared in the output of the manuals/magazines was checked. Based on the results of the check of the number of printed circulation of 11 manuals/magazines declared by the publisher in the declaration and circulation, no deviations were revealed in the output data of the editions, ABC considers the data declared in the circulation declaration to be reliable.

Confirmed circulation of publications is published in the ABC Register at press-abc.ru.

Publications that have confirmed their certification are free manuals issued within the framework of socio-educational programs for future and young parents "University of Maternity" and "Competent Parents".

Mission of programs is protection of maternity and childhood, breastfeeding support, promotion of healthy lifestyle, strengthening the institution of the family, practical assistance in raising children. The ROMART publishing group implements programs in conjunction with the Moscow State Medical University named after I.M. Sechenov, Ministry of Health of the Russian Federation, the Department of Health of Moscow, regional health authorities of Russia, the Department of Education of Moscow.

ROMART  publishing group:
• Founded in 2002 and has 15 years of experience in implementing projects in the field of motherhood, childhood and medical marketing;
• Issued more than 30 million copies of manuals;
• More than 10 million contacts with the target audience (TA);
• Lasting interaction with the owners of manuals through the Lucky Numbers interactive system;
• Member of professional associations: GIPP Union of Publishers, ARPP, AKAR.
ABC Circulation Audit Bureau was established by industry-based non-profit organizations on the basis of advanced international experience with the aim of providing independent expertise (certification and audit) of print runs.

In accordance with the Regulations of the Bureau of the Circulation Audit of ABC Russia, another regular audit was conducted and the certification of the circulation of 11 specialized social and information editions of the ROMART publishing group in the field of motherhood and childhood was confirmed:
• "Pregnancy. Handbook for Future Mothers";
• "Expecting a baby. Handbook for Future Mothers";
• "Getting ready to become a mother. Handbook for Future Mothers";
• "The birth of a baby. Handbook for young mothers";
• "Being a mom is easy. Handbook for young mothers";
• "Child care. Handbook for young parents";
• "The first year of the baby. Handbook for Future Mothers";
• "Pleasant cares. Handbook for young parents";
• "Secrets of Motherhood. Handbook for young parents";
• "From infancy to school. Practical advice for parents ";
• "Soon to school. Practical advice for parents"
During the audit, the authorized representative of the ABC verified documents on the printed circulation, and recounted the circulation of publications after they were received from the printing house, and the circulation declared in the output of the manuals/magazines was checked. Based on the results of the check of the number of printed circulation of 11 manuals/magazines declared by the publisher in the declaration and circulation, no deviations were revealed in the output data of the editions, ABC considers the data declared in the circulation declaration to be reliable.

Confirmed circulation of publications is published in the ABC Register at press-abc.ru.

Publications that have confirmed their certification are free manuals issued within the framework of socio-educational programs for future and young parents "University of Maternity" and "Competent Parents".

Mission of programs is protection of maternity and childhood, breastfeeding support, promotion of healthy lifestyle, strengthening the institution of the family, practical assistance in raising children. The ROMART publishing group implements programs in conjunction with the Moscow State Medical University named after I.M. Sechenov, Ministry of Health of the Russian Federation, the Department of Health of Moscow, regional health authorities of Russia, the Department of Education of Moscow.

ROMART  publishing group:
• Founded in 2002 and has 15 years of experience in implementing projects in the field of motherhood, childhood and medical marketing;
• Issued more than 30 million copies of manuals;
• More than 10 million contacts with the target audience (TA);
• Lasting interaction with the owners of manuals through the Lucky Numbers interactive system;
• Member of professional associations: GIPP Union of Publishers, ARPP, AKAR.
Tirazh_izdaniy_GK_ROMART_v_ocherednoy_raz_sertifitsirovan_
5 June 2017 г. 2017-06-05 Congratulations of young moms on the International Children's DayCongratulations of young moms on the International Children's Day

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Summer is a real holiday of life and we celebrate its coming as the International Day of Children: the most important people on the planet. This day must remind of the responsibility entrusted to each parent, as the guardian of children's life, health and laughter.

On June 1, many entertainment and educational events are held throughout the country, as well as charity events. One such action took place in maternity hospitals:

· Childbearing Center of D.D. Pletnev State Hospital (57 Verkhnyja Pervomajskaja) ;
· Childbearing Center of F.I. Inozemcev State Hospital (1 Fortunatovskaja);
· Childbearing Center of E.O. Muckhina 70 State Hospital (17 Federated Avenue).

Administration of maternity hospitals and representatives of ROMART Group warmly and wholeheartedly congratulated young mothers on the holiday of childhood and the entry into the honorary title of mother, and handed them useful gifts.

We would like to express gratitude to our partners and sponsors who helped make these gifts truly valuable, making unforgettable recipients' impressions. Weare thankful to these companies and brands: Sanosan, AQA Baby, Happy Baby, Chicco, Canpol Babies, LOVULAR, Glorix, Pigeon, Strana Zdravlandia, Plastishka, Frutonyanya, Humana, Lesnoy balzam, Happy moments, "Drakosha", Bibicall.

Dear Mom and Dad! We wish your kids a happy, healthy and safe childhood! Give them your love and care, and their smile, like the sun, will warm you at any time of the year.
Summer is a real holiday of life and we celebrate its coming as the International Day of Children: the most important people on the planet. This day must remind of the responsibility entrusted to each parent, as the guardian of children's life, health and laughter.

On June 1, many entertainment and educational events are held throughout the country, as well as charity events. One such action took place in maternity hospitals:

· Childbearing Center of D.D. Pletnev State Hospital (57 Verkhnyja Pervomajskaja) ;
· Childbearing Center of F.I. Inozemcev State Hospital (1 Fortunatovskaja);
· Childbearing Center of E.O. Muckhina 70 State Hospital (17 Federated Avenue).

Administration of maternity hospitals and representatives of ROMART Group warmly and wholeheartedly congratulated young mothers on the holiday of childhood and the entry into the honorary title of mother, and handed them useful gifts.

We would like to express gratitude to our partners and sponsors who helped make these gifts truly valuable, making unforgettable recipients' impressions. Weare thankful to these companies and brands: Sanosan, AQA Baby, Happy Baby, Chicco, Canpol Babies, LOVULAR, Glorix, Pigeon, Strana Zdravlandia, Plastishka, Frutonyanya, Humana, Lesnoy balzam, Happy moments, "Drakosha", Bibicall.

Dear Mom and Dad! We wish your kids a happy, healthy and safe childhood! Give them your love and care, and their smile, like the sun, will warm you at any time of the year.
Molodykh_mam_pozdravili_s_Mezhdunarodnym_dnem_zaschity_detey
23 May 2017 г. 2017-05-23 Platinum Ounce 2016: awards ceremonyPlatinum Ounce 2016: awards ceremony

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ROMART Group, media partner of the annual All-Russian open competition "Platinum Ounce", is pleased to announce results and winners of the award.

On April 20, the best employers, manufacturers, distributors, pharmacies and pharmacy chains, social and commercial projects, as well as the most popular drugs of 2016, were awarded the Crystal "Pharmaceutical Oscars", thereby confirming their superiority over many competitors.

This year the Organizing Committee was represented by the following companies: Institute for Public Health Development, QuintilesIMS, Pharmaceutical Bulletin newspaper, DSM Group, Ipsos Healthcare, Alpharm Company, Executive Directorate of the Competition — Aaron Lloyd Communication Group, Organizer of the award ceremony — RX CODE Communication Agency. Honesty of voting was traditionally tracked by the EY international company.

The contest is true to its traditions, one of which is the place of the celebration — the Evropejsky banquet hall. The theme of the festive evening is the Russian avant-garde, which this year marks 100 years.

The topic was chosen not casually: according to the organizers, the unpredictable and contradictory Russian avant-garde and the pharmaceutical industry clearly have a similar aspiration to progress and newness.

The solemn ceremony of rewarding the winners of the Platinum Ounce 2016 was opened by Yuri Krestinsky, Director of the Institute for Public Health Development and the Chairman of the Organizing Committee of the competition. "I believe that the Platinum Ounce is a holiday of our pharmaceutical industry" - he told. "Let's hope that the Day of the Pharmacist will be once formally established in our country, and today we consider that "Platinum Ounce" is the main day when we determine the very best, the most valuable and promising things that occur in our industry.

The organizing committee of the contest, which includes leading analytical companies, industry media, consulting agencies, did everything to ensure that the results of this competition were objective and most accurately reflect the essence of what is happening in the industry, and identify leaders in its various segments. This award was not easy. Preparing for the 17th competition, for the first time in the history of the award, the Drug of the Year nomination was divided into three sub-nominations: innovative drug, generic and combination drug and an OTC product."

21 crystal statuettes were received by winners in each of 16 subnominations and five more special nominations of the organizing committee — in comparison with last year's competition the prize fund grew by two statuettes.

The very first was awarded to the best employer — for the second year in a row this was Bayer, which this year took two "Ounces" at the contest: Bayer's Xarelto — winner of the Platinum Ounce in 2014 — took the first place among the original / innovative drugs.

Simultaneously with the ceremony, a charity exhibition was carried out in the lobby of the banquet hall — auction of paintings organized by the Podsolnukh Foundation and supported by the RHANA corporation.

Ekaterina Dibrova, President of RHANA Corporation, presented Irina Bakradze, the Managing Director of the Podsolnukh Foundation, with a cash certificate to help children with primary immunodeficiency.

Mrs. Dibrova entered the stage one more time for getting a deserved award in the special nomination "Innovative Biotechnologies in the Health Industry".
ROMART Group, media partner of the annual All-Russian open competition "Platinum Ounce", is pleased to announce results and winners of the award.

On April 20, the best employers, manufacturers, distributors, pharmacies and pharmacy chains, social and commercial projects, as well as the most popular drugs of 2016, were awarded the Crystal "Pharmaceutical Oscars", thereby confirming their superiority over many competitors.

This year the Organizing Committee was represented by the following companies: Institute for Public Health Development, QuintilesIMS, Pharmaceutical Bulletin newspaper, DSM Group, Ipsos Healthcare, Alpharm Company, Executive Directorate of the Competition — Aaron Lloyd Communication Group, Organizer of the award ceremony — RX CODE Communication Agency. Honesty of voting was traditionally tracked by the EY international company.

The contest is true to its traditions, one of which is the place of the celebration — the Evropejsky banquet hall. The theme of the festive evening is the Russian avant-garde, which this year marks 100 years.

The topic was chosen not casually: according to the organizers, the unpredictable and contradictory Russian avant-garde and the pharmaceutical industry clearly have a similar aspiration to progress and newness.

The solemn ceremony of rewarding the winners of the Platinum Ounce 2016 was opened by Yuri Krestinsky, Director of the Institute for Public Health Development and the Chairman of the Organizing Committee of the competition. "I believe that the Platinum Ounce is a holiday of our pharmaceutical industry" - he told. "Let's hope that the Day of the Pharmacist will be once formally established in our country, and today we consider that "Platinum Ounce" is the main day when we determine the very best, the most valuable and promising things that occur in our industry.

The organizing committee of the contest, which includes leading analytical companies, industry media, consulting agencies, did everything to ensure that the results of this competition were objective and most accurately reflect the essence of what is happening in the industry, and identify leaders in its various segments. This award was not easy. Preparing for the 17th competition, for the first time in the history of the award, the Drug of the Year nomination was divided into three sub-nominations: innovative drug, generic and combination drug and an OTC product."

21 crystal statuettes were received by winners in each of 16 subnominations and five more special nominations of the organizing committee — in comparison with last year's competition the prize fund grew by two statuettes.

The very first was awarded to the best employer — for the second year in a row this was Bayer, which this year took two "Ounces" at the contest: Bayer's Xarelto — winner of the Platinum Ounce in 2014 — took the first place among the original / innovative drugs.

Simultaneously with the ceremony, a charity exhibition was carried out in the lobby of the banquet hall — auction of paintings organized by the Podsolnukh Foundation and supported by the RHANA corporation.

Ekaterina Dibrova, President of RHANA Corporation, presented Irina Bakradze, the Managing Director of the Podsolnukh Foundation, with a cash certificate to help children with primary immunodeficiency.

Mrs. Dibrova entered the stage one more time for getting a deserved award in the special nomination "Innovative Biotechnologies in the Health Industry".
Platinovaya_untsiya_2016_tseremoniya_nagrazhdeniya
12 May 2017 г. 2017-05-12 Awarding the winners of the "Advertising module of the year 2016" competition!Awarding the winners of the "Advertising module of the year 2016" competition!

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The group of companies "ROMART" presented the deserved prizes to the winners of the contest  “Advertising Module of the Year 2016”.

The winning companies were given the opportunity to post their advertising module free of charge in one of the printed editions of the ROMART Group, as well as in the social network for future and young mothers Posobie.info.

Representatives of companies were awarded honorary diplomas and souvenirs. This year the list of nominations was supplemented by two new nominations: "Best Contest of Posobie.info" and "Best Brand of Posobie.info".

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


The competition "Advertising module of the year" is traditionally held every year and the right to compete for the victory in the listed nominations is received by those companies that participated with advertising activities in printed publications produced by the ROMART Group.

Advertising modules from the pages of publications and company logos are posted on the Posobie.info website and voted for by visitors to the site. During 2016, during the contest, young and future mothers showed a high interest in publications. They left 250 thousand likes and more than 3000 comments!

The prizes were also awarded to the authors of the twelve most interesting and informative comments.

Thank you all for your active participation!


All contesting ads and users comments are available here.
The group of companies "ROMART" presented the deserved prizes to the winners of the contest  “Advertising Module of the Year 2016”.

The winning companies were given the opportunity to post their advertising module free of charge in one of the printed editions of the ROMART Group, as well as in the social network for future and young mothers Posobie.info.

Representatives of companies were awarded honorary diplomas and souvenirs. This year the list of nominations was supplemented by two new nominations: "Best Contest of Posobie.info" and "Best Brand of Posobie.info".

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


The competition "Advertising module of the year" is traditionally held every year and the right to compete for the victory in the listed nominations is received by those companies that participated with advertising activities in printed publications produced by the ROMART Group.

Advertising modules from the pages of publications and company logos are posted on the Posobie.info website and voted for by visitors to the site. During 2016, during the contest, young and future mothers showed a high interest in publications. They left 250 thousand likes and more than 3000 comments!

The prizes were also awarded to the authors of the twelve most interesting and informative comments.

Thank you all for your active participation!


All contesting ads and users comments are available here.
Nagrazhdenie_pobediteley_konkursa_Reklamnyy_modul_goda_2016
5 May 2017 г. 2017-05-05 ROMART Group at the XIV WANEXPO Festival of Pregnant and InfantsROMART Group at the XIV WANEXPO Festival of Pregnant and Infants

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ROMART group of companies took traditional part in the WANEXPO Festival of Pregnant and Infants as an information partner. This spring the event took place from 27 to 30 April and became a bright event in the life of young and future parents.

The stand of the POSOBIE.INFO website and socio-educational programs "University of Maternity" and "Competent parents" attracted many interested visitors of the Festival. Each of the four days was fascinating and informative - smiling personnel of the company acquainted visitors with printed manuals of the ROMART publishing house, a social network for moms POSOBIE.INFO and presented pleasant gifts.

We helped young parents who first learned about our projects, to register on the site and participate in various Internet activities: games, photo contests, quizzes , with a lively response. In addition, the WANEXPO Festival has become a meeting place for active users of the POSOBIE.INFO site, who have become our good friends.

All guests of the stand were pleasured to take part in a lottery and were photographed with prizes against the backdrop of POSOBIE.INFO stand, decorated by the Sharikus company.

Prizes were kindly provided by companies and brands: AQA baby, SANOSAN, Weleda, Freedom, Plastishka, R.O.C.S., the Gift to Children project and Tri Kota TM.

The WANEXPO Festival of Pregnant Women and Babies is an annual family holiday, where moms and dads have the opportunity to receive valuable and useful gifts, as well as to recharge themselves in a good mood from POSOBIE.INFO and the ROMART Group!
ROMART group of companies took traditional part in the WANEXPO Festival of Pregnant and Infants as an information partner. This spring the event took place from 27 to 30 April and became a bright event in the life of young and future parents.

The stand of the POSOBIE.INFO website and socio-educational programs "University of Maternity" and "Competent parents" attracted many interested visitors of the Festival. Each of the four days was fascinating and informative - smiling personnel of the company acquainted visitors with printed manuals of the ROMART publishing house, a social network for moms POSOBIE.INFO and presented pleasant gifts.

We helped young parents who first learned about our projects, to register on the site and participate in various Internet activities: games, photo contests, quizzes , with a lively response. In addition, the WANEXPO Festival has become a meeting place for active users of the POSOBIE.INFO site, who have become our good friends.

All guests of the stand were pleasured to take part in a lottery and were photographed with prizes against the backdrop of POSOBIE.INFO stand, decorated by the Sharikus company.

Prizes were kindly provided by companies and brands: AQA baby, SANOSAN, Weleda, Freedom, Plastishka, R.O.C.S., the Gift to Children project and Tri Kota TM.

The WANEXPO Festival of Pregnant Women and Babies is an annual family holiday, where moms and dads have the opportunity to receive valuable and useful gifts, as well as to recharge themselves in a good mood from POSOBIE.INFO and the ROMART Group!
GK_ROMART_na_XIV_Festivale_beremennykh_i_mladentsev_WANEXPO
25 January 2017 г. 2017-01-25 Results of the Advertising Module of the Year 2016 contest!Results of the Advertising Module of the Year 2016 contest!

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The results of annual advertising contest “Advertising Module of the Year 2016” are published on Posobie.info website.

Traditionally, companies that placed their advertising activities in 2016 in publications produced by the ROMART group and on Posobie.info website, took part in the contest.

This year, new nominations “The best Posobie.info contest” and “The best Posobie.info brand” were added to popular ones “The most attractive ad”, “The most catchy ad”, “Best Brand for Mom” and the “Best Brand for Baby”.

Voting of Posobie.info users had determined winners of 4 nominations.

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


Advertising Module of the Year contest is a great tool for manufacturers to reveal strengths and weaknesses of their production.

Advertising Module of the Year 2016 produced more than:

500 000 views
250 000 likes
3 000 comments

Traditional “Best comment” contest held among Posobie.info users, helped to reveal winners of all nominations. We congratulate winners and express our greatest thanks for participation in the “Advertising Module of the Year 2016”!

The awarding of winners coming soon! Follow our news to know more!

All contesting ads and users comments are available here.
The results of annual advertising contest “Advertising Module of the Year 2016” are published on Posobie.info website.

Traditionally, companies that placed their advertising activities in 2016 in publications produced by the ROMART group and on Posobie.info website, took part in the contest.

This year, new nominations “The best Posobie.info contest” and “The best Posobie.info brand” were added to popular ones “The most attractive ad”, “The most catchy ad”, “Best Brand for Mom” and the “Best Brand for Baby”.

Voting of Posobie.info users had determined winners of 4 nominations.

Nomination                                          Brand

Best Brand for Mom                              LA ROCHE-POSAY 

Best Brand for Baby                              Emolium

The most catchy ad                               Bepanthen

The most attractive ad                          Johnsons baby

The best Posobie.info brand                 SYNERGETIC 

The best Posobie.info contest              Derinat


Advertising Module of the Year contest is a great tool for manufacturers to reveal strengths and weaknesses of their production.

Advertising Module of the Year 2016 produced more than:

500 000 views
250 000 likes
3 000 comments

Traditional “Best comment” contest held among Posobie.info users, helped to reveal winners of all nominations. We congratulate winners and express our greatest thanks for participation in the “Advertising Module of the Year 2016”!

The awarding of winners coming soon! Follow our news to know more!

All contesting ads and users comments are available here.
Zavershilsya_konkurs_Reklamnyy_modul_goda_2016
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