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Platinum Ounce 2018 - winners announced
18 April 2019 г. 2019-04-18 Platinum Ounce 2018 - winners announcedPlatinum Ounce 2018 - winners announced

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April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018

NominationSub-nominationWinner
Company of the YearDrugs ManufacturerBayer
Drug DistributorProtek
Pharmacy ChainNeofarm
Drug of the YearOver-the-counter drugDetralex (Servier)
Prescription drugXarelto (Bayer)
Project of the YearSocial ProjectLive without fear (Biokad)
Business ProjectStarting the production of active substances (Gerofarm)
Digital projectEverything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the YearCreative of the YearPovtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the YearLaunch of the YearDetragel (Servier)
Dynamics of the Year (company)Groteks (Solopharm)
Dynamics of the Year (drug, government sector)Aubagio (Sanofi)
Dynamics of the Year (drug, retail sector)Valsacor (Krka)
Deal of the YearAcquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominationsNIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).

April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018

NominationSub-nominationWinner
Company of the YearDrugs ManufacturerBayer
Drug DistributorProtek
Pharmacy ChainNeofarm
Drug of the YearOver-the-counter drugDetralex (Servier)
Prescription drugXarelto (Bayer)
Project of the YearSocial ProjectLive without fear (Biokad)
Business ProjectStarting the production of active substances (Gerofarm)
Digital projectEverything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the YearCreative of the YearPovtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the YearLaunch of the YearDetragel (Servier)
Dynamics of the Year (company)Groteks (Solopharm)
Dynamics of the Year (drug, government sector)Aubagio (Sanofi)
Dynamics of the Year (drug, retail sector)Valsacor (Krka)
Deal of the YearAcquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominationsNIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).

Opredeleny_pobediteli_konkursa_Platinovaya_untsiya_2018
Platinum Ounce 2018 - winners announcedPlatinum Ounce 2018 - winners announced
18 April 2019 г. 2019-04-18
April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018

NominationSub-nominationWinner
Company of the YearDrugs ManufacturerBayer
Drug DistributorProtek
Pharmacy ChainNeofarm
Drug of the YearOver-the-counter drugDetralex (Servier)
Prescription drugXarelto (Bayer)
Project of the YearSocial ProjectLive without fear (Biokad)
Business ProjectStarting the production of active substances (Gerofarm)
Digital projectEverything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the YearCreative of the YearPovtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the YearLaunch of the YearDetragel (Servier)
Dynamics of the Year (company)Groteks (Solopharm)
Dynamics of the Year (drug, government sector)Aubagio (Sanofi)
Dynamics of the Year (drug, retail sector)Valsacor (Krka)
Deal of the YearAcquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominationsNIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).

April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018

NominationSub-nominationWinner
Company of the YearDrugs ManufacturerBayer
Drug DistributorProtek
Pharmacy ChainNeofarm
Drug of the YearOver-the-counter drugDetralex (Servier)
Prescription drugXarelto (Bayer)
Project of the YearSocial ProjectLive without fear (Biokad)
Business ProjectStarting the production of active substances (Gerofarm)
Digital projectEverything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the YearCreative of the YearPovtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the YearLaunch of the YearDetragel (Servier)
Dynamics of the Year (company)Groteks (Solopharm)
Dynamics of the Year (drug, government sector)Aubagio (Sanofi)
Dynamics of the Year (drug, retail sector)Valsacor (Krka)
Deal of the YearAcquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominationsNIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).

Opredeleny_pobediteli_konkursa_Platinovaya_untsiya_2018
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