April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018
Nomination	Sub-nomination	Winner
Company of the Year	Drugs Manufacturer	Bayer
	Drug Distributor	Protek
	Pharmacy Chain	Neofarm
Drug of the Year	Over-the-counter drug	Detralex (Servier)
	Prescription drug	Xarelto (Bayer)
Project of the Year	Social Project	Live without fear (Biokad)
	Business Project	Starting the production of active substances (Gerofarm)
	Digital project	Everything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the Year	Creative of the Year	Povtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the Year	Launch of the Year	Detragel (Servier)
	Dynamics of the Year (company)	Groteks (Solopharm)
	Dynamics of the Year (drug, government sector)	Aubagio (Sanofi)
	Dynamics of the Year (drug, retail sector)	Valsacor (Krka)
Deal of the Year	Acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominations	NIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
	Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
	Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).