XVI open competition of pharmaceutical industry professionals "Platinum Ounce 2015” started on December 1, 2015.

IMS Health, Institute of Public Health, DSM Group, Synovate Comcon and Headhunter companies formed the organizing committee of the competition. Aaron Lloyd Media is the Executive Directorate of the competition, and “RX Code” will be the organizer of the award ceremony. Conformity procedures of the voting are carried out by EY.

ROMART group of companies is media partner of the award, using its own channels of communication to inform about the progress, conditions and participants of the competition.

ROMART Group, expert in maternity, childhood and medical marketing, is particularly interested to follow the "Project of the Year" nomination, where separate subnomination will be devoted to projects in the field of digital promotion of drugs and other means of communication between the medical, scientific and business community. In addition, new and expectant parents visiting the www.posobie.info will be interested to know the best pharmacies and most popular drugs.

Opening the press conference, Yuri Krestinsky, the chairman of the organizing committee, told that award nominations are changed following the development of the pharmaceutical market.

Traditionally, the award will be granted to the best distributors, manufacturers, pharmacy chains and brands. Particular attention will be paid to the dynamics of companies and products on the market. A new nomination “Contribution" will be added.

Official website of the award www.uncia.ru was launched on December 1. The website will host the competition rules, description of the nominations and the application form for participation in the competition

The first phase of the voting of the expert council, that includes about 300 experts of the pharmaceutical industry, will be completed in early February 2016. The final award ceremony is to be held in mid-April.

Nikolai Demidov, Russia and CIS General Manager at IMS Health, told that the crisis has left its mark on the development of the pharmaceutical market this year. According to observations of IMS Health, the market growth is maintained at 10%. However, according to IMS Health forecasts, the market has 30% declined in dollar terms. Restoration of growth trends is possible after fundamental changes in the economy. Sergei Shuljak, CEO of DSM Group, agreed with the prognosis.

Oleg Feldman, Head of Healthcare at Synovate Comcon, told about changes in drug promotion strategies that shift to the field of digital technology in 2015. German Inozemtsev, Editor in Chief of the "Pharmacevtichesky Vestnik” (Pharmaceutical Herald Weekly), described main events of the past year.

We offer you to monitor the progress of the competition closely together with ROMART Group. Without doubt, the award will show who could work competently during the year of the crisis, and most likely we will be surprised. Who of the newcomers will be able to stand on a par with the giants of the pharmaceutical industry, competing for the award, will get known in April 2016.