On June 4, 2020, the solemn ceremony of Platinum Ounce, the anniversary open competition for pharmaceutical industry professionals of Russia, one of the oldest professional competitions in the Russian pharmaceutical market, took place.

For already 20 years, the Competition, by expert voting, has determined the strongest players in the pharmaceutical industry, largely determining its trends and prospects. The impartiality and transparency of expert voting is guaranteed by the international audit company Ernst & Young, which has been the auditor of the Platinum Ounce for more than a year.

This year, it was impossible to hold the ceremony in the traditional format, but this circumstance suddenly became a huge plus for the ceremony: the event, which the entire pharmaceutical market was looking forward to, appeared in a completely new form, marking not only the 20th anniversary of the award, but also its transition to a new one level.

The large-scale interactive online broadcast format was a real breakthrough for the Ceremony and attracted great attention to the Competition not only in the pharmaceutical community, but also in the pharmacy segment of the market, as well as many medical specialists - several thousand people watched the live broadcast of the event.

Some of the results of the anniversary Competition were a real surprise. I.e. Vector of the Year, the very first announced nomination, Dynamics of the Year sub-nomination for Company (Commercial Sector), two winners were named at once: Sintez and Krka, and in the Preparation of the Year nomination, Prescription drugs sub nomination, Bayer, its long-term winner, was replaced by the Merck and its heart drug CONCOR.

The Organizing Committee of the Competition also decided to present the second statuette in the Drug of the Year nomination, OTC drug sub-nomination, to TAKEDA. The decision was dictated by the fact that Cardiomagnyl, the winner of the nomination, owes much of its success to the TAKEDA company, which was the owner of this brand until November 2019 and invested a lot of strength and energy in its promotion on the pharmaceutical market.

Vector of the Year - Dynamics of the Year - Company. Commercial sector
Sintez
Krka

Vector of the Year - Dynamics of the Year - Company. Government sector
R-farm

Vector of the Year - Dynamics of the Year - Drug. Retail sector
XARELTO - Bayer

Vector of the Year - Dynamics of the Year - Drug. Public Sector
XARELTO - Bayer

Vector of the Year - Launch of the Year
TEXARED - Dr. Reddis Laboratories

Vector of the Year - Project of the Year. Business project
Research and production enterprise project with Chumakov scientific center - Nanolek

Vector of the Year - Project of the Year. Digital Project
Digital ecosystem for healthcare professionals Farmstandart

Vector of the Year - Project of the Year. Social project
Accelerator of the international biopharmaceutical company AstraZeneca and the Skolkovo Foundation

Communication of the year - Creative of the year
Communication campaign “I want. I can. I’m doing it.” for the Teraflex drug - Bayer

Communication of the year - Advertising / Marketing Campaign
ANGIORUS - Synthesis

Drug of the Year - Prescription drug
CONCOR - Merck

Drug of the Year - OTC drug
CARDIOMAGNIL - Stada" and Takeda

Company of the Year - Drug Manufacturer
Bayer

Company of the Year - Drug Distributor
PROTEK

Company of the Year - Pharmacy Chain
RIGLA

Deal of the Year
Acquisition of a portfolio of branded products in the Russian Federation and the CIS, by Stada from Takeda Pharmaceutical.

Also, the Organizing Committee established two traditional special nominations this year for the contribution to the development of the pharmaceutical industry.

SPECIAL NOMINATIONS OF THE ORGANIZING COMMITTEE
For a paradigm shift in the treatment of patients with gastroesophageal reflux disease
Alfasoxx medical product - Alfasigma

For the development of new technologies in the field of an individual approach to patient therapy
MyPKFiT web application for doctors to individually select and correct treatment for patients with hemophilia A - Takeda

The 20th anniversary ceremony received excellent sponsorship from colleagues in the pharmaceutical market.
Thanks to the Alvogen Russia company, which sponsored the opening, the audience enjoyed the enchanting performance of the Skyfall song from the young and incredibly talented singer Serafima.
An unforgettable concert performance by Nike Borzov took place thanks to the support of the sponsor of the concert performance - Servier.
Communication with the winners was supported by the sponsor of the stage of the winners - the company AKRIKHIN.
The Phosphogliv brand of Farmstandart became a sponsor of the sets of winners of the Competition.

Information support for the Ceremony was provided by general information partners - Bionika Media Publishing House and Russian Media Group, as well as Bionica Digital LLC, Argumenty i Fakty, ROMART Group and Remedium medical and pharmaceutical portal.