Against the background of a general trend towards a decrease in the effectiveness of traditional advertising in the media, the effectiveness and usefulness of BTL events, on the contrary, is growing.
ROMART Group implements BTL-actions in medical and educational institutions: women's consultations, maternity homes, children's polyclinics and kindergartens. All actions are carried out under social and educational programs "University of Maternity" and "Competent Parents".
Conducting BTL-actions in specialized institutions allows you to convey your message directly to the audience, with the most personal and individual character. BTL and SAMPLING will help you significantly expand the range of potential clients among the target audience of pregnant women, recently confined women, parents with children from zero to 7 years old, gynecologists, obstetricians, neonatologists, pediatricians and kindergarten teachers.Among the advantages of BTL-actions and sampling, organized by ROMART Group, it is especially worth mentioning:
ROMART Publishing Group is ready to offer number of effective formats of BTL communications with medical personnel and audience:
- Efficiency. Distribution of samples among the audience is considered one of the most effective ways of presenting products.
- Quality control and online reporting. Quality Control Department and CRM designed especially to control our unique distribution design allow you to make decisions online, quickly respond to changes in the distribution process related to the specifics of projects and update information on the current situation in health facilities on-the-fly.
- Psycho-emotional effect. Handing of individual gift sets with samples of products harmoniously fits into the “retraction” communication strategy. Timely and emotionally positive acquaintance with the brand works as an investment in the image of the manufacturer and brand. The effectiveness of sampling in maternity hospitals is due, among other things, to the high psycho-emotional susceptibility of the audience. Systematically organized BTL actions and sampling, when reaching a significant number of potential buyers of the target segment, give not only short-term results, but also a long-term effect.
- Work on official permits. All marketing activities that are being implemented are officially coordinated and have all the necessary licensing and documentary base.
- Branding (advertising) on packages, gift packages in maternity consulting centers, childbearing centers, kindergartens and children’s polyclinics;
- Distribution of advertising and information materials (RIM), including DVDs, catalogs, gauges, calendars, magnets and other printed products;
- Surveys and studies to identify consumer preferences in maternity consulting centers, childbearing centers, kindergartens and children’s polyclinics;
- Sampling of cosmetics and feminine hygienic products;
- Children's marketing - samples of clothes for newborns, diapers, baby food, cosmetics and products for child care;
- Sampling in maternity consulting centers, childbearing centers, kindergartens and children’s polyclinics.
ROMART Publishing Group has extensive experience in the field of medical marketing of motherhood and childhood and is ready to offer a set of highly productive activities aimed at creating an effective communication channel with medical personnel and the target audience, which contributes to stimulating consumer interest, product circulation and brand awareness.