On June 4, 2020, the solemn ceremony of Platinum Ounce, the anniversary open competition for pharmaceutical industry professionals of Russia, one of the oldest professional competitions in the Russian pharmaceutical market, took place.

For already 20 years, the Competition, by expert voting, has determined the strongest players in the pharmaceutical industry, largely determining its trends and prospects. The impartiality and transparency of expert voting is guaranteed by the international audit company Ernst & Young, which has been the auditor of the Platinum Ounce for more than a year.

This year, it was impossible to hold the ceremony in the traditional format, but this circumstance suddenly became a huge plus for the ceremony: the event, which the entire pharmaceutical market was looking forward to, appeared in a completely new form, marking not only the 20th anniversary of the award, but also its transition to a new one level.

The large-scale interactive online broadcast format was a real breakthrough for the Ceremony and attracted great attention to the Competition not only in the pharmaceutical community, but also in the pharmacy segment of the market, as well as many medical specialists - several thousand people watched the live broadcast of the event.

Some of the results of the anniversary Competition were a real surprise. I.e. Vector of the Year, the very first announced nomination, Dynamics of the Year sub-nomination for Company (Commercial Sector), two winners were named at once: Sintez and Krka, and in the Preparation of the Year nomination, Prescription drugs sub nomination, Bayer, its long-term winner, was replaced by the Merck and its heart drug CONCOR.

The Organizing Committee of the Competition also decided to present the second statuette in the Drug of the Year nomination, OTC drug sub-nomination, to TAKEDA. The decision was dictated by the fact that Cardiomagnyl, the winner of the nomination, owes much of its success to the TAKEDA company, which was the owner of this brand until November 2019 and invested a lot of strength and energy in its promotion on the pharmaceutical market.

Vector of the Year - Dynamics of the Year - Company. Commercial sector
Sintez
Krka

Vector of the Year - Dynamics of the Year - Company. Government sector
R-farm

Vector of the Year - Dynamics of the Year - Drug. Retail sector
XARELTO - Bayer

Vector of the Year - Dynamics of the Year - Drug. Public Sector
XARELTO - Bayer

Vector of the Year - Launch of the Year
TEXARED - Dr. Reddis Laboratories

Vector of the Year - Project of the Year. Business project
Research and production enterprise project with Chumakov scientific center - Nanolek

Vector of the Year - Project of the Year. Digital Project
Digital ecosystem for healthcare professionals Farmstandart

Vector of the Year - Project of the Year. Social project
Accelerator of the international biopharmaceutical company AstraZeneca and the Skolkovo Foundation

Communication of the year - Creative of the year
Communication campaign “I want. I can. I’m doing it.” for the Teraflex drug - Bayer

Communication of the year - Advertising / Marketing Campaign
ANGIORUS - Synthesis

Drug of the Year - Prescription drug
CONCOR - Merck

Drug of the Year - OTC drug
CARDIOMAGNIL - Stada" and Takeda

Company of the Year - Drug Manufacturer
Bayer

Company of the Year - Drug Distributor
PROTEK

Company of the Year - Pharmacy Chain
RIGLA

Deal of the Year
Acquisition of a portfolio of branded products in the Russian Federation and the CIS, by Stada from Takeda Pharmaceutical.

Also, the Organizing Committee established two traditional special nominations this year for the contribution to the development of the pharmaceutical industry.

SPECIAL NOMINATIONS OF THE ORGANIZING COMMITTEE
For a paradigm shift in the treatment of patients with gastroesophageal reflux disease
Alfasoxx medical product - Alfasigma

For the development of new technologies in the field of an individual approach to patient therapy
MyPKFiT web application for doctors to individually select and correct treatment for patients with hemophilia A - Takeda

The 20th anniversary ceremony received excellent sponsorship from colleagues in the pharmaceutical market.
Thanks to the Alvogen Russia company, which sponsored the opening, the audience enjoyed the enchanting performance of the Skyfall song from the young and incredibly talented singer Serafima.
An unforgettable concert performance by Nike Borzov took place thanks to the support of the sponsor of the concert performance - Servier.
Communication with the winners was supported by the sponsor of the stage of the winners - the company AKRIKHIN.
The Phosphogliv brand of Farmstandart became a sponsor of the sets of winners of the Competition.

Information support for the Ceremony was provided by general information partners - Bionika Media Publishing House and Russian Media Group, as well as Bionica Digital LLC, Argumenty i Fakty, ROMART Group and Remedium medical and pharmaceutical portal.

Akrikhin has extended support to over 100 public healthcare facilities located in Moscow and Moscow Region by providing them with pharmaceuticals for patients from its own portfolio at no charge.

Considering that individual pharmaceuticals manufactured by Akrikhin may be used in therapeutic regimens for the new coronavirus disease (COVID-19), as well as for concurrent health conditions in the area of cardiology, paediatrics, endocrinology, general therapy and communicable diseases, the pharmaceutical company has developed and embarked upon the implementation of a socially important programme providing for free transfer of pharmaceuticals at healthcare facilities’ request, including delivery, to assist them with the treatment of patients in the current situation with the coronavirus disease. The list of such healthcare facilities includes resuscitation and in-patient departments in hospitals and ambulance sub-stations.

The pharmaceuticals were supplied to the healthcare facilities of Moscow and Moscow Region in early May. Under the programme, Akrikhin provides healthcare facilities with its pharmaceuticals under donation agreements to deliver the necessary care to patients. To date, over 98 thousand packages of pharmaceuticals worth of over RUB 8.9 mln have been supplied to 30 hospitals and 70 ambulance sub-stations. Company representatives do not rule it out that the programme may be expanded to the other regions of the Russian Federation in case of interest on the part of healthcare facilities.

Denis Chetverikov, President of AKRIKHIN:
The protecting the health of citizens is our company’s key priority, which is the reason why the decision to extend free support to healthcare facilities was made as soon as we realized the scale of the epidemic, but it took us some time to develop the programme. Currently, we have created a clear-cut and transparent mechanism to cover healthcare facilities’ critical need for the pharmaceuticals manufactured by our company. I hope that our joint effort will improve the situation and enhance efficiency in countering the coronavirus disease.

About AKRIKHIN
AKRIKHIN is one of the leading Russian pharmaceutical companies, producing effective, affordable and high-quality medicines of the most popular therapeutic groups by Russian patients. In terms of sales, the company is one of the five leading local pharmaceutical manufacturers in the Russian pharmaceutical market, while showing significant growth and development rates. The company's product portfolio includes about 200 drugs, more than a hundred of which are produced at a production site in the Moscow region. The drugs belong to the main pharmacotherapeutic areas - tuberculosis, diabetes, dermatology, cardiology, neurology, gynecology, etc. - and are available in full accordance with GMP standards.
See more at www.akrikhin.ru

On February 19, 2020, the second meeting of the Organizing Committee of the Open Competition of Pharmaceutical Industry Professionals “Platinum Ounce 2019” was held in Moscow

The meeting was attended by members of the Platinum Oz Competition Organizing Committee represented by Y. A. Krestinsky, Chairman, IQVIA General Director, N. Demidov, O. P. Feldman, Co-Chair of Ipsos Healthcare, Nechaeva Yu., Director of Strategic Research, LLC DSM Group, and A. Ermolaeva, Director General of Alfarm LLC
The executive management of the Platinum Oz contest was represented by Ulyashev Yu.V., Director General of Aaron Lloyd LLC, and D. Vyaznikov, Director General of OOO KA Er Ex Kod, organizer of the award ceremony of the Platinum Oz contest

Persons below were invited to the meeting:
Alexander Khorovich, partner of EY.
Dmitry Ivanov, EY manager.
Li E.A., General Director of OOO Evental.
Petrova OA, Assistant to the General Director of Aaron Lloyd LLC.
Tokunova A.V., Assistant to the General Director of OOO KA Er Ex Kod.

The agenda for the meeting included:
1. Summarizing the first stage of work with the Expert Council. Discussion of work with experts (difficulties, questions, wishes).
2. Consideration of the status of applications submitted for the Project of the Year and Creative of the Year nominations, their compliance with the criteria of the respective nominations. Approval of applications.
3. Approval of the list of applicants for the Dynamics of the year nomination
4. Planning of the stage II of work with the Expert Council. Approval of the questionnaire of the second stage of voting. Definition of nominees.
5. Discussion of the status of special nominations of the Organizing Committee.
6. Determining the location of the ceremony.

During the meeting, the results of the first stage of work with the Expert Council were summed up; a list of nominations and nominees passing in stage II of the voting has been determined; The questionnaire of the stage II of voting was approved, the time and place of the awarding ceremony were determined and approved.

The stage II voting questionnaire has already been published and is available for filling out on the official website of the contest https://uncia.ru/.

The awarding ceremony of the Open Competition of Pharmaceutical Industry Professionals “Platinum Ounce 2019” will be held on April 23, 2020 in the Evropejsky Banquet Hall at 2 Kievskogo Vokzala square.

On April 23, 2020, the jubilee XXth awarding ceremony of the All-Russian Open Competition for Pharmaceutical Industry Professionals “Platinum Ounce 2019” will be held. And right now there is a collection of applications for participation in the Competition in the nominations “Project of the Year” and “Communication of the Year”, dedicated to the upcoming anniversary, XXth award ceremony.

“Platinum ounce” today is one of the most important annual events for the domestic pharmaceutical market, which is confirmed by all 20 years of its existence. Domestic pharmaceutical manufacturers and foreign companies operating in Russia annually enter the struggle for possession of the treasured statuette, and the Ceremony itself gathers the most influential people in the pharmaceutical market - from top management of companies to representatives of science and government.


Nominations of the Competition were announced at a press conference, this year they remain the same without undergoing any changes.

    1. Company of the year
1) Drug manufacturer
2) Drug Distributor
3) Pharmacy chain of the year

    2. Drug of the year
1) Prescription drug
2) OTC drug

    3. Vector of the year
1) Project of the year (based on the application) - a project implemented in the past year, which had a positive impact on the pharmaceutical market
    • Project of the year. Social project
    • Project of the year. Business project
    • Project of the year. Digital project

    4. Launch of the year
launching a new product on the market from the 4th quarter of 2018 to the end of 2019, or launching an old product on a new market, which is accompanied by marketing and advertising activities in order to inform the target audience, create interest and stimulate demand)

     5. Dynamics of the year
the winner is determined on the basis of the data of analytical companies for 2019 and is entered in the questionnaire of the 2nd stage of the Platinum Oz contest.
1) Companies
2) Drug (public sector)
3) Drug (retail sector)

     6. Communication of the year
1) Creative of the year (based on application)
2) Advertising / Marketing Campaign of the Year

     7. Deal of the year

In 2019, the Organizational Committee of the Platinum Ounce Competition included:
     1. Chairman of the Organizing Committee of Platinum ounce 2019, the open Competition for professionals in the pharmaceutical industry - Krestinsky Yu.A.
     2. Institute for the Development of Public Health ANO, represented by the Director Krasivskaya I.G.
     3. Aaron Lloyd OOO, in the person of General Director Ulyashev Yu.V.
     4. Communication Agency Er Eks Kod, OOO in the person of General Director Vyaznikov D.O.
     5. EVENTAL OOO, represented by Executive Director Lee E.A.
     6. The editors of the Farmatsevticheskiy Vestnik newspaper in the person of the chief editor P. Zvezdina
     7. The IQVIA company in the person of the General Director Demidov N.V.
     8. Healthcare Ipsos, represented by Feldman O.P., co-chair of Healthcare.
     9. OOO DSM Group represented by the General Director S. Shulyak
     10. Alfarm OOO represented by the General Director A. Ermolaeva

April 18, 2019, the ceremony of awarding the winners of the XIXth All-Russian Open Competition of Pharmaceutical Industry Professionals Platinum Ounce took place. The solemn event traditionally brought together the entire color of the pharmaceutical market - more than 300 top managers of companies, representatives of science and government.

The ceremony was opened by the Director of the Organizing Committee of the Platinum Oz and the Chief Executive Officer of the Healthcare Industry of Sberbank, Yury Krestinsky. The main change in the structure of the competition was the expansion of the nomination Company of the Year, he said. In addition to the existing subnominations - Drug Manufacturer and Drug Distributor - this included the Pharmacy Chain of the Year.

The winner of the Drug Manufacturer sub-nomination was Bayer for the second time in a row, and Novartis, Sanofi and Farmstandart were again among the nominees; the only change was the presence of the company Takeda.

There was no change of leader among distributors - for the third year the main prize goes to Protek. For the second year in a row, Neopharm was recognized as the best pharmacy chain, and the acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies was the Deal of the Year.

The subdivision Project of the Year in the nomination Vector of the Year has undergone changes: the nomination Advertising / Marketing Campaign has been eliminated. In this sub-nomination there are three nominations: Business Project, Social Project and Digital Project.

In addition, in 2018 a new nomination Communication of the Year was introduced into the competition, which includes a sub-nomination Creative of the Year.

NIKAMED was awarded a special nomination for the Contribution to the Creation and Development of the Orthopedic Industry of the Russian Federation.

For the Development and Implementation of Innovative Nutraceutical preparations, a special nomination was received by the Bioteh group of companies, a product line under the Renessans brand.

Bosnalijek received a special nomination by the Organizing Committee for the New Communication Format in Pharmaceuticals for creating the multimedia navigation search service for Enterofuril.

The event was sponsored by Pascal Medical (Sponsor of Good Deeds) and Farmstandart (Memory Sponsor). General information partners - Bionika Media and Russian Media Group. Partner of the event is the Hennessy Moet.

The award ceremony organizer is RX Code communication agency.
The executive management of the competition is the Aaron Lloyd communication group.

Platinum Ounce winners in 2018
Nomination	Sub-nomination	Winner
Company of the Year	Drugs Manufacturer	Bayer
	Drug Distributor	Protek
	Pharmacy Chain	Neofarm
Drug of the Year	Over-the-counter drug	Detralex (Servier)
	Prescription drug	Xarelto (Bayer)
Project of the Year	Social Project	Live without fear (Biokad)
	Business Project	Starting the production of active substances (Gerofarm)
	Digital project	Everything you wanted to know about HIV, but were afraid to ask (GSK)
Communication of the Year	Creative of the Year	Povtorushka («Повторюшка») – advertising video for Miramistin (Infamed)
Vector of the Year	Launch of the Year	Detragel (Servier)
	Dynamics of the Year (company)	Groteks (Solopharm)
	Dynamics of the Year (drug, government sector)	Aubagio (Sanofi)
	Dynamics of the Year (drug, retail sector)	Valsacor (Krka)
Deal of the Year	Acquisition of the Samson Farma pharmacy chain by the Erkafarm Group of Companies
Special nominations	NIKAMED: For contribution to the creation and development of the orthopedic industry of the Russian Federation
	Biotek: For the Development and Implementation of Innovative Nutraceutical preparations (a product line under the Renessans brand).
	Bosnalijek: New Communication Format in Pharmaceuticals (for creating the multimedia navigation search service for Enterofuril).

On November 20, 2018, the starting press conference of the All-Russian Open Pharmaceutical Industry Professional Competition Platinum Oz 2018 was held in the Sapphire Room, Lotte Hotel on Novy Arbat on the upcoming award ceremony, which will traditionally be held in April 2019.

The award organizing committee was represented by the following companies: Institute of Public Health Development, AlphaRM, DSM Group, Ipsos Healthcare, Pharmacevticheskij Vestnik newspaper.

The executive management of the competition is Aaron Lloyd CG, the award ceremony organizer is Er Ex Code Communications Agency, the main media partner is Farmvestnik newspaper.

The members of the Organizing Committee spoke about current nominations and innovations that will appear in the competition this year, and also provided the latest information on the development trends of the Russian pharmaceutical market in 2018.

The press conference was attended by:
Yury Krestinsky - Chairman of the Competition Organizing Committee, Director of the Institute of Public Health Development.
As Chairman of the Organizing Committee, Yury Alexandrovich delivered a welcoming speech, and then spoke about the main innovations of the competition, which are expected this year. Yuri Alexandrovich also announced the following stages of the Competition:

1. Collection of applications for the competition - from December 3, 2018 to February 14, 2019
2. Carrying out the I stage of voting of the expert council - from December 3, 2018 to February 14, 2019
3. Stage II of the expert council voting - from February 25 to March 29
2019
4. Awarding ceremony for winners of the competition - April 18, 2019

Litvinova Tatyana Lvovna - Deputy Director General, AlphaRM.
The report of Tatiana Lvovna covered the work of the pharmaceutical industry in 2018, interesting facts and changes that took place during this period, and also summarized the results of the year.

Shulyak Sergey Alexandrovich - Director General, DSM Group.
Sergey Alexandrovich highlighted the current state of the market, making a presentation on the topic “Pharmacopic 2018”.

Oleg P. Feldman - CEO, Ipsos Healthcare.
The report of Oleg Petrovich was devoted to current trends in the promotion of drugs in the current economic situation in Russia.

Inozemtsev German Vadimovich - Chief Editor, Pharmacevticheskij Vestnik.
German Vadimovich spoke about the changes in the nominations of the Platinum Ounce 2018 contest, taking place in the light of the need to remain the leading Russian pharmaceutical premium, and therefore correspond to the current state of the Russian pharmaceutical market.

The press conference was held in a new online offline format, followed by broadcasting on the Internet at http://pressconference-pu2018.ru

At the end of the press conference, Yury Alexandrovich Krestinsky presented the contest nominations in more detail, after that the members of the Organizing Committee answered questions from journalists.

The group of companies "ROMART" presented the deserved prizes to the winners of the contest  “Advertising Module of the Year 2017”.

The winning companies were given the opportunity to post their advertising module free of charge in one of the printed editions of the ROMART Group, as well as in the social network for future and young mothers Posobie.info.

Representatives of companies were awarded honorary diplomas and souvenirs.

Our greetings for the winners!

Best Brand for Mom - NEXT and WELEDA
Best Brand for a Baby - Sab Simplex and Similac Premium
Most Memorable Advertisement - Merries and Fenistil
Most Attractive advertising - Bepanten ointment and URIAGE
Most Discussed Brand - Gоо.N, Lesnoy Balzam and Glorix
Best Brand at Posobie.info - Quixx and MINISAN
Best Contest at Posobie.info - Spelionok and Fleur Alpine ORGANIC

The competition "Advertising module of the year" is traditionally held every year and the right to compete for the victory in the listed nominations is received by those companies that participated with advertising activities in printed publications produced by the ROMART Group.

Advertising modules from the pages of publications and company logos are posted on the Posobie.info website and voted for by visitors to the site. During 2017, during the contest, young and future mothers showed a high interest in publications. They left 300 thousand likes and more than 4000 comments!

The prizes were also awarded to the authors of the twelve most interesting and informative comments.

Thank you all for your active participation!