EVENT-marketing contributes to building a positive association between the brand and a certain systematic activity focused on a particular CA. Learning or entertaining format of bright, memorable events allows to achieve high receptivity and loyalty among the involved audience.
Organization of thematic events is a widespread practice that allows empowering business contacts, exchange experiences and ideas, attracting new consumers and promoting the brand image among the target audience - pregnant women, young mothers and parents with children under 7 years old.ROMART Group actively supports its partners and customers, using all possible corporate resources:
- Informing consumers about the planned event through press releases and announcements on our own websites and social networks;
- Presentation of prizes and gifts from our partners at exhibitions and thematic forums, audience of those is mostly represented by users of our Internet projects;
- Conducting prize actions popular among the future and young mothers;
- Solemn events in health facilities and educational institutions on the eve of the holidays;
- Maintaining mass interest by launching an information wave after the event (photo reports, web publications, etc.)
Event marketing is really useful in the case when it is necessary to apply indirect advertising to promote goods and provide a prolonged impact on the consumer preferences of the final buyer. To date, even a small, but well-designed event, is able to bring more returns than a traditional advertising campaign.
The constant participation and organization of EVENT-activities allows the ROMART Group to keep abreast of the current realities, form a stable income for the partner companies and maintain the current relations with the audience of the POSOBIE.INFO website.